EasyJet: The Story of England's Biggest Low-Cost Airline

Jones, Lois

Published by Aurum Press, 2005
ISBN 10: 1845130936 / ISBN 13: 9781845130930
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Synopsis: EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal, and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia, and Hungary. This is the story of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.

About the Author: Lois Jones is a reporter for Bloombergs, and the author of Cannibal, the story of the recent cannibalism case in Germany, published by Berkley in Spring 2005. She lives in Munich.

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Title: EasyJet: The Story of England's Biggest ...
Publisher: Aurum Press
Publication Date: 2005
Binding: Paperback
Book Condition: Good

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