Title: Everybody Eats: Supermarket Consumers in the...
Publisher: Amer Demographics Books
Book Condition: Very Good
Dust Cover Missing. Book has appearance of light use with no easily noticeable wear. Bookseller Inventory # G0936889322I4N01
Synopsis: This book focuses exclusively on supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into age segments, region, race and ethnicity, and economic groups. You'll learn about heavy economizers, how different groups of consumers respond to new products, and how you can help consumers manage the sea of product information they face every time they enter the supermarket.
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AbeBooks Bookseller Since: March 24, 2009
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