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Everybody Eats: Supermarket Consumers in the 1990's

Mogelonsky, Marcia

Published by Amer Demographics Books
ISBN 10: 0936889322 / ISBN 13: 9780936889320
Used / Paperback / Quantity Available: 1
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Title: Everybody Eats: Supermarket Consumers in the...

Publisher: Amer Demographics Books

Binding: Paperback

Book Condition: Very Good

Description:

Dust Cover Missing. Book has appearance of light use with no easily noticeable wear. Bookseller Inventory # G0936889322I4N01

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Synopsis: This book focuses exclusively on supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into age segments, region, race and ethnicity, and economic groups. You'll learn about heavy economizers, how different groups of consumers respond to new products, and how you can help consumers manage the sea of product information they face every time they enter the supermarket.

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