Everybody Eats: Supermarket Consumers in the 1990s

Mogelonsky, Marcia

Published by Amer Demographics Books
ISBN 10: 0936889322 / ISBN 13: 9780936889320
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Synopsis: This book focuses exclusively on supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into age segments, region, race and ethnicity, and economic groups. You'll learn about heavy economizers, how different groups of consumers respond to new products, and how you can help consumers manage the sea of product information they face every time they enter the supermarket.

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Title: Everybody Eats: Supermarket Consumers in the...
Publisher: Amer Demographics Books
Binding: Paperback
Book Condition: Very Good

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Book Description Amer Demographics Books. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2771627242

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