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Economic Development Online

Anatalio Ubalde

ISBN 10: 0615400051 / ISBN 13: 9780615400051
Published by GIS Planning Inc., 2011
Condition: Good Soft cover
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Bibliographic Details

Title: Economic Development Online

Publisher: GIS Planning Inc.

Publication Date: 2011

Binding: Paperback

Book Condition: Good

About this title

Synopsis:

The Internet has transformed the practice of economic development. Today businesses are evaluating communities online before they ever make contact with the local communities or economic developers. Businesses are learning about, evaluating, and selecting locations for investment and expansion using web-based information and tools.

Economic Development Online presents the necessary background for understanding the Internet and online communication. It describes how to implement strategies you can use every day to put you ahead of the technology curve in Economic Development. Topics include:

National Trends in Economic Development
How Site Selectors are Searching
GIS
Social Media
Search Engine Optimization
Online Advertising
Web Analytics
Cloud Computing
The Mobile Internet

About the Author:

Anatalio Ubalde, MCP, FM, is the Co-founder of GIS Planning Inc. and ZoomProspector.com. Mr. Ubalde works with organizations throughout the nation to foster enhanced economic development strategies using Internet technology. He is an influential thought-leader whose work has been featured in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg BusinessWeek, Inc., and TechCrunch. He is frequently invited to speak about the use of Internet, marketing and GIS for economic development at national and international conferences throughout North America, Europe and Asia.

Andrew Krueger, MCP, has a background in urban planning, real estate, and data analysis and visualization. He has worked in the United States, South America, and Europe. Mr. Krueger holds a Master s degree in City Planning from UC Berkeley.

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