The Economics of Advertising

Taylor,Frederic

Published by Routledge
ISBN 10: 1138997838 / ISBN 13: 9781138997837
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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Title: The Economics of Advertising
Publisher: Routledge
Book Condition: BRAND NEW

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Book Description Taylor & Francis Ltd, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934. Seller Inventory # AAV9781138997837

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Book Description Routledge, 2015. Paperback. Condition: Brand New. reprint edition. 256 pages. 9.21x6.14 inches. In Stock. Seller Inventory # __1138997838

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Book Description Taylor & Francis Ltd, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934. Seller Inventory # AAV9781138997837

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