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Economics for Management

Misra and Puri

Published by Himalaya Publishing House, 2010
From Vedams eBooks (P) Ltd (New Delhi, India)

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Contents Module 1 Introduction 1 Introduction to Business Economics Basic Concepts 2 The Theory and Demand-The Theory of Consumer Behaviour 3 The Market Demand Module 2 Theory of Production and Costs 4 Production Function and the Law of Variable Proportions 5 Return to Scale and Optimal Combination of Factors Returns to Scale 6 Theory of Costs  Module 3 Theory of Firm 7 Perfect Competition 8 Monopoly 9 Monopolistics Competition 10 Oligopoly-Non-Collusive and Collusive 11 The Neoclassical Theory of the Firm The Marginalist Controversy 12 Average-Cost Pricing 13 Theory of Limit Pricing 14 Managerial Theories of Firm 15 Behavioural Theories of the Firm Module 4 Macroeconomic Analysis 16 Macroeconomic Concepts and National Income Accounting 17 Equilibrium Income and Output 18 Theory of Multiplier 19 IS-LM Analysis 20 Monetary and Fiscal Policy in IS-LM Framework and Supply Side Economics 21 Unemployment 2 22 Theory of Inflation Module 5 Indian Economy 23 Indian Economy 24 Characteristics Features and Changing Scenario 25 Agricultural Sector in the Indian Economy 26 The Industrial Sector 27 The Foreign Trade Sector 28 Structural Adjustments Since 1991 Cases Studies and Applications Module 1 Introduction Consumer Behaviour Module 2 Theory of Production and Costs Module 3 Theory of Firm Module 4 macroeconomic Analysis The present book Economics for Management has been prepared keeping in view the requirements of the MBA students of various UniversitiesThe book discusses the principles of microeconomics and macroeconomics in detail The discussion has been divided into four modules Module 1 on Introduction consists of three chapters explaining the basic concepts of business economics and the fundamentals of demand including cardinal and ordinal utility approach revealed preference theory elasticity of demand recent developments in the theory of demand etc Module 2 on Theory of Production and Costs consists of three chapters devoted to the discussion of the laws of production isoquants returns to scale and various cost concepts including a discussion on recent developments in the theory of costs engineering cost curves shapes of cost curves and decision making etc Module 3 on Theory of Firm is the largest module consisting of nine chapters spread over almost 200 pages In addition to a discussion of price determination under various market forms perfect competition monopoly monopolistic competition and oligopoly this module also takes up for discussion the marginalist controversy average cost pricing limit pricing managerial theories of the firm and behavioural theories of the firm Module 4 on Macroeconomic Analysis discusses the various concepts used in macroeconomics national income accounting determination of equilibrium level of national income and output theory of multiplier IS LM analysis supply side economics unemployment and inflation All difficult concepts have been explained in a clear and concise manner and important statements have been highlighted separately in shaded boxes for the benefit of students 522 pp. Bookseller Inventory # 87747

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Title: Economics for Management

Publisher: Himalaya Publishing House

Publication Date: 2010

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