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Economics of Strategy: International Student Version (Sixth Edition)

David Besanko,David Dranove,Mark Shanley,Scott Schaefer

ISBN 10: 8126540710 / ISBN 13: 9788126540716
Published by Wiley India Pvt. Ltd, 2013
New Condition: New Soft cover
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Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko`s Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.Part One: Firm Boundaries ? The Power of Principles: An Historical Perspective ? The Horizontal Boundaries of the Firm ? The Vertical Boundaries of the Firm ? Integration and Its Alternatives Part Two: Market and Competitive Analysis ? Competitors and Competition ? Entry and Exit ? Dynamics: Competing Across Time ? Industry Analysis Part Three: Strategic Position and Dynamics ? Strategic Positioning for Competitive Advantage ? Information and Value Creation ? Sustaining Competitive Advantage Part Four: Strategic Position and Dynamics ? Performance Measurement and Incentives ? Strategy and Structure ? Environment, Power, and Culture Printed Pages: 560. Bookseller Inventory # 70281

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Bibliographic Details

Title: Economics of Strategy: International Student...

Publisher: Wiley India Pvt. Ltd

Publication Date: 2013

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

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Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

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