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Effective Customer Care: Understand Needs, Improve Service, Build Relationships (Creating Success)

Wellington, Pat

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ISBN 10: 0749460431 / ISBN 13: 9780749460433
Published by Kogan Page, 2010
Used Condition: Very Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP66266049

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Bibliographic Details

Title: Effective Customer Care: Understand Needs, ...

Publisher: Kogan Page

Publication Date: 2010

Book Condition:Very Good

About this title


Using case studies from the UK, US, Middle East, Scandinavia, and Singapore, this book shows readers how to use research to understand what customers actually want, not what one might assume they want.  It gives tips on how to hold onto customers and gain market share, how to motivate team members to offer value-added service to customers, how to improve the level of service offered, and how to build long term relationships with customers and suppliers.

About the Author:

Pat Wellington has delivered customer service programs throughout the world for over 20 years. She has been the keynote speaker at international conferences in Dubai, Singapore, Malaysia, and Indonesia.  She is currently running customer service programs for the Institute of Management and a cross section of programs in the UK aimed at middle managers.

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