Effective Media Relations: How to Get Results, by Bland, 3rd Edition

Bland, Michael/ Theaker, Alison/ Wragg, David W.

Published by Kogan Page, 2005
ISBN 10: 0749443804 / ISBN 13: 9780749443801
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Synopsis:

The power of the media is unquestionable.  It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

 

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

 

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

 

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

 

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

 

For the newcomer to public relations, Effective Media Relations is a useful primer. For the seasoned practitioner, it will serve as a refresher and give an valuable overview of media relations.

About the Author:

Michael Bland is a corporate communications consultant.

Alison Theaker worked in in-house PR for eight years.  Since 1990 he has taught at Leeds Metropolitan University.

David Wragg is an independent consultant.

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Title: Effective Media Relations: How to Get ...
Publisher: Kogan Page
Publication Date: 2005
Binding: Paperback
Book Condition: Good

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Book Description Kogan Page Ltd, United Kingdom, 2005. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. Bookseller Inventory # APC9780749443801

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