Effective Telephone Fundraising (Paperback)

Stephen F. Schatz

ISBN 10: 0470560592 / ISBN 13: 9780470560594
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Paperback. An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call scripts, Ef.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 260 pages. 0.512. Bookseller Inventory #

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Synopsis: An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising

Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts.

  • This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call.
  • Examines in detail a systematic way of dealing with objections
  • Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone
  • Reveals how to assess the giving potential of prospects
  • Includes sample scripts or call outlines
  • Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results

A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.

From the Back Cover: It's all about the call.

Despite the advent of sophisticated fundraising methods via the Internet, social media, and other online platforms, the bottom-line truth is: good old-fashioned telephone fundraising still works, bringing in over one billion dollars annually from generous Americans. It's a wellspring of untapped funds your nonprofit could be reaping.

Savvy, straightforward, and humorous, Effective Telephone Fundraising: The Ultimate Guide to Raising More Money shows you how to secure more donors, raise more money, and build donor loyalty—all by restoring phone fundraising to its rightful place at the top of your donor development strategies toolbox.

Drawing on his experience as cofounder of a direct mail/telephone fundraising service bureau that raised tens of millions of dollars in over twenty years, author Stephen Schatz shares his donor-centered fundraising secrets, including:

  • Which script approach is best?

  • The Three-Ask strategy

  • The 4 Cs of effective case making

  • Closed- and open-ended questions

  • Setting the stage for the counterproposal

  • The close

  • Dealing with objections

  • Writing, refining, and testing your script

This ultimate insider's guide to telephone fundraising is most emphatically not telemarketing 101, or a resource on data segmentation, or a book on running a call center. It's just about the call, equipping you with simple, easy-to-do tips and techniques for effective phone calls that raise lots of money.

Today, a lot of people are receiving a lot of calls for contributions to a lot of organizations. Don't get left behind! Put an end to dead-end phone calls with Effective Telephone Fundraising and discover how your organization can harness this powerful approach to telephone fundraising with big results.

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Bibliographic Details

Title: Effective Telephone Fundraising (Paperback)
Publication Date: 2010
Binding: Paperback
Book Condition: New
Edition: 1st.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. An authoritative guide to boosting your nonprofit s bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call scripts , Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a road map/chart for structuring effective call scripts. * This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. * Examines in detail a systematic way of dealing with objections * Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone * Reveals how to assess the giving potential of prospects * Includes sample scripts or call outlines * Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit s best advantage. Bookseller Inventory # BZV9780470560594

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. An authoritative guide to boosting your nonprofit s bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call scripts , Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a road map/chart for structuring effective call scripts. * This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. * Examines in detail a systematic way of dealing with objections * Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone * Reveals how to assess the giving potential of prospects * Includes sample scripts or call outlines * Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit s best advantage. Bookseller Inventory # BZV9780470560594

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Book Description John Wiley and Sons Ltd. Paperback. Book Condition: new. BRAND NEW, Effective Telephone Fundraising, Stephen F. Schatz, An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts. * This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. * Examines in detail a systematic way of dealing with objections * Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone * Reveals how to assess the giving potential of prospects * Includes sample scripts or call outlines * Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage. Bookseller Inventory # B9780470560594

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