The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
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Paperback. 192 pages. Dimensions: 9.1in. x 6.0in. x 0.8in. Part of the new Market Research in Practice series, published in association with the Market Research Society This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780749442002
About this title:
"A useful guide to the strengths of research and the advantages it can generate for industry and commerce." ( Research)
"This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers." ( Professor Michael J. Thomas, former president of The Market Research Society)
"An easy read, with 'handy hints' sections and examples of good (and bad) practice." ( Professional Marketing)
"A practical introduction to everything from first research to identifying customer attitudes." ( Observer)
Title: The Effective Use of Market Research: How to...
Publisher: Kogan Page
Book Condition: New
Book Type: Paperback
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