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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice)

Robin J. Birn

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ISBN 10: 074944200X / ISBN 13: 9780749442002
Published by Kogan Page, 2004
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Bibliographic Details

Title: The Effective Use of Market Research: How to...

Publisher: Kogan Page

Publication Date: 2004

Book Condition:Good

Edition: 4th ed..

About this title

Synopsis:

* Part of the new Market Research in Practice series, published in association with the Market Research Society

About the Author:

Robin J. Birn is managing director of Strategy, Research and Action. He is also the editor of The Handbook of International Market Research Techniques and consultant editor of the Market Research in Practice series.

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