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Effectiveness of FMCG Distribution Channels

Pravin Kumar Bhoyar

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ISBN 10: 3659304123 / ISBN 13: 9783659304125
Published by LAP LAMBERT Academic Publishing
New Condition: New Soft cover
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256 pages. Dimensions: 8.7in. x 5.9in. x 0.6in.This book is helpful for those who want to know about how rural market of India, i. e. penetration of FMCG and main players in the market, how they enter the rural markets through various channel partners. End users (consumers) decide the effectiveness of the channel members which was ignored earlier so it becomes the crucial part of the distribution system. Various attributes such availability, regularity of supply, range of items, and packaging which decide the satisfaction of the customers have been studied. Author has constructed scales to measure the effectiveness of the distribution channels taking customers satisfaction into consideration. FMCG manufactures will benefit immensely reading this book and they can formulate the strategy how to enter the rural markets effectively. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783659304125

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Bibliographic Details

Title: Effectiveness of FMCG Distribution Channels

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

This book is helpful for those who want to know about how rural market of India, i.e. penetration of FMCG and main players in the market, how they enter the rural markets through various channel partners. End users (consumers) decide the effectiveness of the channel members which was ignored earlier so it becomes the crucial part of the distribution system. Various attributes such availability,regularity of supply, range of items,and packaging which decide the satisfaction of the customers have been studied. Author has constructed scales to measure the effectiveness of the distribution channels taking customers' satisfaction into consideration. FMCG manufactures will benefit immensely reading this book and they can formulate the strategy how to enter the rural markets effectively.

About the Author:

Dr Pravin Kumar Bhoyar has done his BE in Production from Amaravati University, MBA from Pune University and Ph D from Symbiosis International University. He has been into academics for last 9 years. He has published 12 research papers till now. He is an in-charge of the Centre for Corporate Governance and Entrepreneurship program on SIMS campus.

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