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Effektivnaya Sotsialnaya Politika Biznesa V Rossii

Olesya Leshchenko

ISBN 10: 3843307512 / ISBN 13: 9783843307512
Published by LAP LAMBERT Academic Publishing
New Condition: New Paperback
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Paperback. 188 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.Obshchestvennoe priznanie segodnya stanovitsya neobkhodimym usloviem razvitiya biznesa. Poetomu na delovoy arene poyavlyayutsya takie ponyatiya kak sotsialnaya politika kompanii, sotsialnaya otvetstvennost, blagotvoritelnost i sotsialnye investitsii, reputatsionnyy menedzhment i drugie formy sotsialnykh kommunikatsiy i sotsialnogo partnerstva. No do sikh por primenenie etikh tekhnologiy ostaetsya dostatochno zakrytym, ne odnoznachnym dlya obshchestva, chto rezko snizhaet ikh effektivnost. Sotsialnye investitsii dopolnyayut i rasshiryayut vozmozhnosti kompanii vliyat na razlichnye zainteresovannye storony i snizhayut riski ot osnovnoy deyatelnosti. Kharakternoe otlichie sotsialnykh investitsiy eto bezuslovnaya svyaz s biznes tselyami. Takim obrazom, eto vygodnoe vlozhenie finansov biznesa v obshchestvo i v sam biznes. Opredelenie osnovnykh ponyatiy i obosnovanie effektivnosti korporativnoy sotsialnoy otvetstvennosti i sotsialnykh investitsiy glavnyy nerv v otnosheniyakh biznesa i ego kak vneshney, tak i vnutrenney sotsialnoy sredy ot sobstvennykh rabotnikov do organov gosudarstvennoy vlasti. No naskolko oni effektivny Chto oni prinosyat samomu biznesu This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783843307512

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Bibliographic Details

Title: Effektivnaya Sotsialnaya Politika Biznesa V ...

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Obshchestvennoe priznanie segodnya stanovitsya neobkhodimym usloviem razvitiya biznesa. Poetomu na delovoy arene poyavlyayutsya takie ponyatiya kak sotsial'naya politika kompanii, sotsial'naya otvetstvennost', blagotvoritel'nost' i sotsial'nye investitsii, reputatsionnyy menedzhment i drugie formy sotsial'nykh kommunikatsiy i sotsial'nogo partnerstva. No do sikh por primenenie etikh tekhnologiy ostaetsya dostatochno zakrytym, ne odnoznachnym dlya obshchestva, chto rezko snizhaet ikh effektivnost'. Sotsial'nye investitsii dopolnyayut i rasshiryayut vozmozhnosti kompanii vliyat' na razlichnye zainteresovannye storony i snizhayut riski ot osnovnoy deyatel'nosti. Kharakternoe otlichie sotsial'nykh investitsiy ? eto bezuslovnaya svyaz' s biznes tselyami. Takim obrazom, eto vygodnoe vlozhenie finansov biznesa v obshchestvo i v sam biznes. Opredelenie osnovnykh ponyatiy i obosnovanie effektivnosti korporativnoy sotsial'noy otvetstvennosti i sotsial'nykh investitsiy ? glavnyy nerv v otnosheniyakh biznesa i ego kak vneshney, tak i vnutrenney sotsial'noy sredy ? ot sobstvennykh rabotnikov do organov gosudarstvennoy vlasti. No naskol'ko oni effektivny? Chto oni prinosyat samomu biznesu?

About the Author:

Leshchenko Olesya Aleksandrovna. Oblast' issledovaniya: sotsial'nye investitsii, sotsial'noe partnerstvo, sotsial'naya otvetstvennost', PR, HR-menedzhment, imidzh i reputatsiya biznesa. SPb Filial GU-VShE, prepodavatel', Sankt-Peterburg.

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