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Electronic Commerce 2004: A Managerial Perspective, Third Edition

Efraim Turban, David King, Jae K. Lee, Dennis Viehland

163 ratings by Goodreads
ISBN 10: 0130094935 / ISBN 13: 9780130094933
Published by Prentice Hall, 2004
Used Condition: Good
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Bibliographic Details

Title: Electronic Commerce 2004: A Managerial ...

Publisher: Prentice Hall

Publication Date: 2004

Book Condition:Good

Edition: 3rd Edition.

About this title

Synopsis:

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

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