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Electronic Commerce 2010 (Sixth Edition)

Efraim Turban,David King,Jae Lee,Ting-Peng Liang

ISBN 10: 8131764443 / ISBN 13: 9788131764442
Published by Pearson Education, 2012
New Condition: New Soft cover
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Electronic Commerce provides a thorough explanation of what EC is, how it`s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks?all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and ?Green IT? Contents Part 1: Introduction to E-Commerce and E-Marketplaces Overview of E-Commerce E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Retailing in E-Commerce: Products and Services Consumer Behavior, Market Research, and Advertising Part 3: Business-to-Business E-Commerce B2B E-Commerce E-Supply Chains, Collaborative Commerce, and Corporate Portals Part 4: Other E-Commerce Models and Applications Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce Mobile Computing and Commerce and Pervasive Computing The Web 2.0 Environment and Social Networks Part 5: E-Commerce Support Services E-Commerce Fraud and Security E-Commerce Payment Systems Fulfilling E-Commerce Orders and Other E-Commerce Support Services Part 6: E-Commerce Strategy and Implementation E-Commerce Strategy and Global E-Commerce Economics and Justification of E-Commerce Launching a Successful Online Business and E-Commerce Projects Regulatory, Ethical, and Compliance Issues in E-Commerce Online Part 7: Auctions and Application Development Dynamic Trading: E-Auctions, Bartering, and Negotiations Building E-Commerce Applications and Infrastructure Printed Pages: 968. Bookseller Inventory # 67719

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Bibliographic Details

Title: Electronic Commerce 2010 (Sixth Edition)

Publisher: Pearson Education

Publication Date: 2012

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

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