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Electronic Commerce

Berthon, Pierre & Pitt, Leyland F. & Watson, Richard T. & Zinkhan, George M.

2 ratings by Goodreads
ISBN 10: 0030265339 / ISBN 13: 9780030265334
Published by South-Western, 1999
Used Condition: Fair Soft cover
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Bibliographic Details

Title: Electronic Commerce

Publisher: South-Western

Publication Date: 1999

Binding: Paperback

Book Condition:Fair

About this title


This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.

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