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Electronic Commerce: A Manager's Guide

Kalakota, Ravi and Andrew B. Whinston

26 ratings by Goodreads
ISBN 10: 0201880679 / ISBN 13: 9780201880670
Published by Addison Wesley Longman, Inc., Reading, MA, U.S.A., 1997
Used Condition: Very Good Soft cover
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"ELECTRONIC COMMERCE: A MANAGER'S GUIDE is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology." This book has 431 pages. Several pages have ink underlining, not effecting the readability of the text. Bookseller Inventory # 015256

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Bibliographic Details

Title: Electronic Commerce: A Manager's Guide

Publisher: Addison Wesley Longman, Inc., Reading, MA, U.S.A.

Publication Date: 1997

Binding: Trade Paperback

Book Condition:Very Good

Dust Jacket Condition: No Jacket

Edition: Sixth Printing

About this title


Taking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. The work introduces the key players, and their capabilities and limitations in the convergence and the growth of the Internet and electronic commerce. It also describes the use of computer networks to buy and sell products, information and services.


Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B. Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. Designed as a companion to the pair's earlier Frontiers of Electronic Commerce, this volume highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors' authoritative opinions.

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