Electronic Commerce: From Vision to Fulfillment (3rd Edition)

Elias M. Awad

Published by Prentice Hall, 2006
ISBN 10: 0131735217 / ISBN 13: 9780131735217
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Synopsis: This briefer text gives students an overview of managerial and technical concepts of e-commerce.  The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

From the Back Cover:

PLAN, BUILD, MAINTAIN

The author, Elias Awad, presents electronic commerce as an operational process.

PLAN

From strategic planning and the procedures and mechanics of launching a new business on the Internet to prescriptions on the necessary hardware, software and security to get started with an e-business, Awad covers how to do business on the Web.

BUILD

The next step in electronic commerce is the actual design phase, which focuses on Web site design, storefront, and whether the work should be done by a company's IT department or outsourced. Awad discusses the life cycle of site building, ways to build a Web site, design criteria, what to look for in hiring a Web designer, how to evaluate Web sites and ISPs, and managing Web traffic.

MAINTAIN

Elias Awad also develops a procedure for maintaining Web presence and discusses e-topics such as e-security, encryption, e-marketing, and legal issues. The text contains an in-depth analysis of Web-based business-to-business e-commerce focusing on B2B models, and B2B building blocks and tools.

EliasA wad presents the most current materials an electronic commerce available today.

In addition to the ultra-current text, Awad plans to keep you current on happenings in e-commerce with updates from the industry on the text's MyPHIIP Web site available at www.prenhall.com/awad. This flexible text Web site brings the book's concepts to life through on-line study guide questions, discussion questions, and Web resources.

Electronic Commerce by Elias Awad is a progressive look at e-commerce. It teaches how to plan, design, and evaluate Web business, and is a fantastic resource for any pursue prosperity through Web commerce.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Electronic Commerce: From Vision to ...
Publisher: Prentice Hall
Publication Date: 2006
Binding: Paperback
Book Condition: Used: Very Good

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