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Electronic Commerce: From Vision to Fulfillment, (Third Edition)

Elias M. Awad

ISBN 10: 8120330277 / ISBN 13: 9788120330276
Published by PHI Learning, 2009
New Condition: New Soft cover
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This comprehensive introduction to electronic commerce presents the concepts, strategies, and techniques that can be used to build profitable Web business sites. Taking a systems analysis and design view, it looks at e-commerce as an operational process and guides students through the mechanics of planning an e-business, designing a Web site, evaluating its performance, and developing a procedure for maintaining Web presence. Aimed at management, finance, marketing, information technology, and computer science students, the book provides the most up-to-date technical, operational, and managerial details and also focusses on the resultant interrelationships. Tools to promote effective learning include chapter-end-summaries, highlighted key terms, Web exercises, review and discussion questions, a glossary, and an exhaustive list of references. CONTENTS: Preface. PART I: Foundations of Electronic Commerce-In the Beginning. The Internet and the World Wide Web. Launching a Business on the Internet. Internet Architecture PART II: Designing Interactive Web Presence-Designing Web Sites. Web Site Evaluation and Usability Testing. Internet Service Providers-Hosting Your Web Site. Payment Systems: Getting the Money. Encryption: A Matter of Trust. PART IV: Implementation Strategies-Marketing on the Internet. Implementation and Maintenance Web-Based Business-to-Business E-Commerce. Intranets and Extranets. Legal and Ethical Issues. Where Do We Go from Here Glossary. References. Index. Printed Pages: 520. Bookseller Inventory # 10902

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Bibliographic Details

Title: Electronic Commerce: From Vision to ...

Publisher: PHI Learning

Publication Date: 2009

Binding: Softcover

Book Condition:New

Edition: 3rd edition.

About this title

Synopsis:

This comprehensive introduction to electronic commerce presents the concepts, strategies, and techniques that can be used to build profitable web business sites. Taking a systems analysis and design view, it looks at e-commerce as an operational process and guides students through the mechanics of planning an e-business, designing a web site, evaluating its performance, and developing a procedure for maintaining web presence. Aimed at management, finance, marketing, information technology, and computer science students, the book provides the most up-to-date technical, operational, and managerial details and also focusses on the resultant interrelationships. Tools to promote effective learning include chapter-end-summaries, highlighted key terms, web exercises, review and discussion questions, a glossary, and an exhaustive list of references.

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