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Synopsis: Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.
From the Publisher: Looking At Your Work with Critical Eyes;
Designers Train Their Inner Judgement with Alexander White’s New Graphic Design Primer
Since graphic design went mainstream, lots of highly creative talent has found its way into the industry. Yet when it comes to the quality of today’s design work, the absence of solid aesthetic judgement is often painfully evident.
Boosting the critical and creative sensibilities of design students, self-made designers, and routine-trapped professionals is the goal of THE ELEMENTS OF GRAPHIC DESIGN, a new book by the highly respected graphic designer and design educator Alexander White. In this incisive text, generously illustrated by 350 examples from art, architecture, pop culture, advertising and editorial design, the author demonstrates how imaginative thinking and the lessons gleaned from the best design can lead to quantum leaps in one’s design work.
The foundation of White’s approach to design is the element of space and its counterpart, negative or "white space." With convincing arguments, the author shows that thinking about page design from the point of view of "solids and voids" opens the doors to new, more efficient design solutions.
"The single most overlooked element in visual design is emptiness," the author observes. "The lack of attention it receives explains the abundance of ugly and unread design . . . [Emptiness] is more than just the background of a design, for if a design’s background alone were properly constructed, the overall design would immediately double in clarity and usefulness."
White’s stimulating comment provides beginning designers and professionals with fresh insights into creative, quality-driven design. Readers will learn to
THE ELEMENTS OF GRAPHIC DESIGN teaches designers how to
- Understand the principles of great page design
- Train theirs mind to see form more accurately and more critically
- Develop a sophisticated sense of the seven design components
- Make type choices that are driven by legibility and readability
- Sensitize themselves to seeing space
- Use space to make their design look more active
In addition, THE ELEMENTS OF GRAPHIC DESIGN boasts striking two- and four-color illustrations, a textbook-example page layout, and a detailed chapter on design history. CONTACT: Birte Pampel, 212.777.8395, ext. 13; firstname.lastname@example.org
Title: The Elements of Graphic Design: Space, Unity...
Publisher: Allworth Press
Publication Date: 2002
Book Condition: Used: Good
Book Description Allworth Press,U.S., 2002. Paperback. Book Condition: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your book case after reading but may not be suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Bookseller Inventory # mon0002463966
Book Description Allworth Press, 2002. Book Condition: Good. 1st Edition. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP86918478
Book Description Allworth Press, 2002. Book Condition: Fair. 1st Edition. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP16504348
Book Description Allworth Press, 2002. Book Condition: Very Good. 1st Edition. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP87491110
Book Description Allworth Press, 2002. Book Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP8506060
Book Description Allworth Press. Paperback. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2759047714
Book Description Allworth Press. Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2766562215
Book Description Skyhorse Publishing Company, Incorporated. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G1581152507I3N00
Book Description Allworth Press. Paperback. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G1581152507I3N00
Book Description Allworth Press. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G1581152507I3N00