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Synopsis: Align your brand strategy to outrun and outlast your competition. In Elephant Walk you will learn to: Align every aspect of your business to create a sustainable brand; increase profits by aligning all human and operational resources with the brand promise; Enhance customer perception and brand loyalty; truly differentiate your business in the marketplace through customer-focused brand strategies; increase employee retention and performance and reduce wasted spending and lost time due to brand inefficiency. Leaders often lack understanding of the role of the brand - it's way more than a logo! Operating performance metrics often fail to measure the actual customer experience. Poor alignment with the brand promise results in wasted time and money. Focusing on the vendor community, not the customer community weakens perceived value and customer loyalty. Patrick Smyth has 30 years of business executive experience including developing and launching products at large technology firms. He is a big picture thinker and has helped hundreds of entrepreneurs to navigate the journey of their new ventures. This book is a must read for any business.
About the Author: Patrick Smyth was born and raised in South Africa. As a young IT professional, he landed in American in 1981. After an extensive senior executive career with Fortune 500 technology companies, Patrick shares his experiences and insights with owners of small and emerging businesses. He focuses on improving performance through effective strategic planning, leadership, empowerment, and communication. He helps business leaders connect their strategic decisions to their business vision to assure to optimal long term outcomes. He provides practical actionable advice and guidance to manage the roadmap to success. Patrick is a successful CEO, author, speaker, coach, and trainer. Patrick s background is unique in his evolution from software developer to product/general manager, to strategic marketing, and to leadership navigator. His broad experience, creativity, energy, focus on results, and ability to motivate and help others to see the big picture allow him to make rapid and significant contributions to any business. Patrick is a recognized speaker, trainer, and author of numerous published business articles. Patrick is the author of three books including his award-winning book: Elephant Walk Business and Brand Strategy for the Long Haul Powering The Wave A Simplified System to Build and Manage a Business, and Surviving a Simple Life - An Unfamiliar African Tale
Title: Elephant Walk; Business and Brand Strategy ...
Publisher: Enchanted Forest Press
Publication Date: 2010
Book Condition: Good
Edition: New 2nd Edition.
Book Description Enchanted Forest Press, 2010. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_250446402
Book Description Enchanted Forest Press. Paperback. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0982864922I5N00