Emoti-coms: A marketing guide to communicating through emotions

Xavier Quattrocchi-Oubradous

Published by Harriman House, 2011
ISBN 10: 1906659729 / ISBN 13: 9781906659721
Used / Paperback / Quantity Available: 0
From Books Express (Kittery, ME, U.S.A.)
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1906659729

About this title:

Synopsis: Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.
Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this.
Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement.
A share of heart, not a split-second of attention, must now be the goal of all marketers.
Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world.
A fascinating and provocative read for all marketing and communications professionals.

About the Author: Xavier Quattrocchi-Oubradous is an artist-turned-investment-banker-turned-media-entrepreneur. After many years of cello practice, trying unsuccessfully to emulate his family roots, he graduated in management at Dauphine University, Paris and in political sciences at Sciences Po, Paris. His business career started with financing industrial projects at investment banks Calyon and GE Capital. He then launched a series of businesses in the marketing and communications industry - including QobliQ, a multinational group offering digital, sponsorship, corporate social responsibility (CSR), social media and experiential marketing services. He has published several articles in Admap. Dr Charles Bal was research manager and is now head of brandRapport France, a sponsorship and associative marketing consultancy owned by QobliQ Group. He has developed a new family of sponsorship measurements that take into account the highly emotional nature of sponsorship. As part of a cotutelle agreement between the University of Paris-1 Pantheon Sorbonne (France) and the University of Adelaide (Australia), in 2010 Charles completed a PhD examining the role played by emotions in the sponsorship persuasion process. He has already presented his results at marketing conferences in Europe and Asia-Pacific, and has published his work in several international reviews (Journal of Sponsorship, Asia-Pacific Journal of Marketing & Logistics, Admap).

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Emoti-coms: A marketing guide to ...
Publisher: Harriman House
Publication Date: 2011
Binding: Paperback
Book Condition: Good

Top Search Results from the AbeBooks Marketplace

1.

Charles Bal
ISBN 10: 1906659729 ISBN 13: 9781906659721
Used Paperback Quantity Available: 1
Seller:
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)

Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008570213

More information about this seller | Contact this seller

Buy Used
US$ 1.03
Convert currency

Add to Basket

Shipping: US$ 3.93
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Xavier Quattrocchi-Oubradous; Charles Bal
Published by Harriman House Ltd (2011)
ISBN 10: 1906659729 ISBN 13: 9781906659721
Used Softcover Quantity Available: 1
Seller:
MusicMagpie
(Stockport, United Kingdom)

Book Description Harriman House Ltd, 2011. Condition: Very Good. Seller Inventory # U9781906659721

More information about this seller | Contact this seller

Buy Used
US$ 5.47
Convert currency

Add to Basket

Shipping: US$ 7.22
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Xavier Quattrocchi-Oubradous/ Charles Bal
Published by Harriman House (2011)
ISBN 10: 1906659729 ISBN 13: 9781906659721
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Harriman House, 2011. Paperback. Condition: Brand New. 165 pages. 8.25x5.50x0.75 inches. In Stock. Seller Inventory # zk1906659729

More information about this seller | Contact this seller

Buy New
US$ 21.40
Convert currency

Add to Basket

Shipping: US$ 9.86
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Xavier Quattrocchi-Oubradous, Charles Bal
Published by Harriman House Publishing, United Kingdom (2011)
ISBN 10: 1906659729 ISBN 13: 9781906659721
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)

Book Description Harriman House Publishing, United Kingdom, 2011. Paperback. Condition: New. Language: English. Brand new Book. Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time. Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this. Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement. A share of heart, not a split-second of attention, must now be the goal of all marketers. Emoti-coms is the revolutionary guide to this new approach.Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world.A fascinating and provocative read for all marketing and communications professionals. Seller Inventory # LIE9781906659721

More information about this seller | Contact this seller

Buy New
US$ 41.70
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Quattrocchi-Oubradous, Xavier
Published by Harriman House 2011-04-18 (2011)
ISBN 10: 1906659729 ISBN 13: 9781906659721
Used Paperback Quantity Available: 1
Seller:
LowKeyBooks
(Sumas, WA, U.S.A.)

Book Description Harriman House 2011-04-18, 2011. Paperback. Condition: Very Good. Books is in very good condition. If supplemental codes/CDs for textbooks are required please contact us prior to purchasing. Seller Inventory # DS-1906659729-2

More information about this seller | Contact this seller

Buy Used
US$ 48.40
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Xavier Quattrocchi-Oubradous, Charles Bal
Published by Harriman House (2011)
ISBN 10: 1906659729 ISBN 13: 9781906659721
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Harriman House, 2011. Paperback. Condition: New. Seller Inventory # DADAX1906659729

More information about this seller | Contact this seller

Buy New
US$ 48.41
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Xavier Quattrocchi-Oubradous, Charles Bal
Published by Harriman House Ltd (2011)
ISBN 10: 1906659729 ISBN 13: 9781906659721
Used Paperback Quantity Available: 1
Seller:
AwesomeBooks
(Wallingford, United Kingdom)

Book Description Harriman House Ltd, 2011. Paperback. Condition: Very Good. Emoti-Coms: A Marketing Guide to Communicating Through Emotions This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781906659721

More information about this seller | Contact this seller

Buy Used
US$ 101.55
Convert currency

Add to Basket

Shipping: US$ 2.63
From United Kingdom to U.S.A.
Destination, rates & speeds