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Encyclopaedia of Journalism and Mass Communication (5 Vols-Set)

Om Gupta

ISBN 10: 818205365X / ISBN 13: 9788182053656
Published by Isha Books, New Delhi, 2006
Used Condition: As New Hardcover
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Contents Vol. I Media and mass communication Preface. 1. Mass media. 2. Theories of mass communication. 3. Significance of Indian mass media. 4. Mass India and public opinion. 5. Effects of media on society. 6. Public service broadcasting. 7. Multimedia. 8. Internet. 9. Media literacy. 10. Media and consumerism. 11. Developing a media outfit. 12. Media management. Bibliography. Index. Vol. II Development communication Preface. 1. Basics of development communication. 2. Approaches to development communication. 3. Communication and rural development. 4. Principles of development support communication. 5. Development journalism. 6. Mass media and development communication. 7. Information and communication technology a tool for development. 8. ICTs for social development. 9. Communication technologies for gender development. 10. Folk media and development communication. Bibliography. Index. Vol. III News reporting and editing Preface. 1. What is news. 2. What is news reporting. 3. Elements of news reporting. 4. Interview. 5. Sources of news. 6. Forms of journalistic communication. 7. Broadcast news reporting. 8. Online media reporting. 9. Principles and practices of editing. 10. News writing. 11. Copy editing. 12. Non linear editing. 13. Headline writing. 14. Ethics of news reporting. 15. News media and audience. Bibliography. Index. Vol. IV Mass media and press laws Preface. 1. Mass media in India. 2. Freedom of press. 3. Mass media laws. 4. The Press and Registration of Books Act 1867. 5. Cinematograph Act 1952. 6. The Delivery of Books and News paper (Public libraries) Act 1954. 7. The Young Persons (Harmful publications) Act 1956. 8. Copyright Act 1957. 9. The Working Journalists (Condition of service) and Miscellaneous Provisions Rules 1957. 10. The Press Council Act 1978. 11. The Prasar Bharati (Broadcasting cooperation of India) Act 1990. 12. Cable Television Network (Regulation) Act 1995. 13. The Cable Television Networks (regulation) Amendment Act 2002. Bibliography. Index. Vol. V Radio and television Preface. 1. History of radio. 2. Uses of radio. 3. Radio as mass medium. 4. All India radio. 5. FM radio. 6. Radio craft. 7. Radio spots. 8. Tips for effective radio reporting. 9. Radio interviews. 10. Community radio. 11. Radio in development communication. 12. Public broadcasting system. 13. Radio and standards of ethics. 14. Television technology. 15. Impact of television. 16. Television news. 17. TV reporting. 18 TV news editing. 19. TV anchoring. 20. Television interviews. 21. Soap operas. Bibliography. Index. Mass communication is an inter disciplined domain. It can't understood as stand alone subject. Because it deals with society and culture at one hand and technology at the other. Thus an encyclopaedia was needed that could give a comprehensive explanation of terms concepts theories and principles at one place. Mass communication has a history as long as human civilization. Thus it requires a historical perspective also. This five volume endeavour is aimed at giving a whole gamut of the communication process with the teeming millions. It will immensely benefit students teachers mass communicators theoreticians and practitioners alike. Something usable today a ready reckoner for years to come and a collector's items for all times. A must read endurable and preservable. 1500 pp. Bookseller Inventory # 61111

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Bibliographic Details

Title: Encyclopaedia of Journalism and Mass ...

Publisher: Isha Books, New Delhi

Publication Date: 2006

Binding: Hardbound

Book Condition:As New

Edition: New

About this title


Mass communication is a multidisciplined domain and hence needs an encyclopaedic treatment. This work discusses the subject in 10 volumes, which covers information and the trends in the field of mass communication.

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