Ex-Library Book - will contain Library Markings. Nice condition with minor indications of previous handling. Bookseller Inventory #
From Timex to Rolex and from Levi's to Liz Clairborne, brand names conjure up definite images in the minds of most Americans. While brand loyalty may be going the way of the Edsel, the importance of product brands can't be easily dismissed.
The 3-vol. Encyclopedia of Consumer Brands is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands. It's unrivaled comprehensive scope and generous article length make it a valuable reference for students, librarians, job seekers, advertising and business professionals and other researchers who want to learn about the historical and modern development of products that have impacted American culture.
Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Peppered throughout are fun facts and amusing anecdotes pertaining to the famous -- or infamous -- marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Special features found throughout the Encyclopedia strengthen its usefulness. Look for helpful at-a-glance data boxes offering vital statistics including market share, major competitors, advertising agencies, parent company, address, phone and fax numbers. Researchers needing supplemental information can turn to the end of each entry for sources for further reading. Easy-to-use brand name, company and persons, advertising agency and category indexes allow users to quickly locate and cross-reference brand information.
From Booklist: Volume1 in this set, Consumable Products, will be followed later this year by volume 2, Personal Products (apparel, cosmetics, household products, etc.), and volume 3, Durable Goods (appliances, cars, computers, furniture, etc.).
More than 200 brands of foods, beverages, and cigarettes, ranging from Absolut vodka to Yoplait yogurt, are covered in two- to four-page essays in Consumable Products. Ownership, market share, sales, major competitor, advertising agency, and address are noted in a box in each entry. Essays trace the manufacturer's and product's history, the development of the brand, related products, competitors' products, and the advertising history of the brand. A bibliography of 3-15 items at the end of each entry includes books and articles from the Wall Street Journal, Advertising Age, and other trade journals. Company logos and advertisements illustrate the entries. Indexes by brand names, by company and personal names, by advertising agencies, and by type of product complete the volume.
This set, with its focus on brands and advertising, is distinct from St. James' International Directory of Company Histories. It will be useful in business and advertising collections, but laypersons will also be interested in reading about these products, many of which are 100 years old. Chiquita bananas, Cream of Wheat, Hershey's chocolate, Spam, Tootsie Roll, and Wrigley's gum have all become a part of American culture. Sandy Whiteley
Title: Encyclopedia of Consumer Brands - Consumable...
Publisher: St. James Press
Book Condition: Very Good
Book Description St. James Press, 1993. Condition: Good. 1st Edition. Volume 1. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP73673372
Book Description St. James Press, 1993. Condition: Good. 1st Edition. Former Library book. Volume 1. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP38878950
Book Description St. James Press, 1993. Condition: Good. 1st Edition. Ships from the UK. Volume 1. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP97185487
Book Description St. James Press. Hardcover. Condition: Good. 1558623361 Ships promptly from Texas. Seller Inventory # Z1558623361Z3
Book Description St James Press, 1993. Hardcover. Condition: Very Good. Ex-library. EXPRESS DELIVERY AVAILABLE AT CHECKOUT. Shipped From the UK. Seller Inventory # mon0000524514
Book Description Cengage Gale. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1558623361I3N10
Book Description Cengage Gale. Hardcover. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1558623361I4N00
Book Description St. James Press. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. Seller Inventory # I-01-01-33-0080
Book Description St. James Press. Condition: Acceptable. Item has writing on cover or cover page. Seller Inventory # 9-E-6-0713
Book Description St James Press, 1993. Condition: Fair. Volume 1. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Volume 1. Seller Inventory # 4075723