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The Energy Drink Market in South Africa

Magdalena Meusburger

ISBN 10: 3639162366 / ISBN 13: 9783639162363
Published by VDM Verlag
New Condition: New Soft cover
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About this Item

104 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.This work analyses the competitive structure of the Energy Drinks Market in South Africa by means of the Porter (1980) Five Forces Framework and focuses on consumer insights gained from in-depth expert interviews, a focus group and a quantitative research survey, based on a quota sample of 200 South Africans. During the last decade Energy Drinks have been enthusiastically embraced by the sport- and party-loving South African nation. The South African Energy Drinks Market attracts foreign companies to enter the market, but most of the new product launches flop due to limited budgets and inconsistent marketing approaches. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783639162363

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Bibliographic Details

Title: The Energy Drink Market in South Africa

Publisher: VDM Verlag

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

This work analyses the competitive structure of the Energy Drinks Market in South Africa by means of the Porter (1980) Five Forces Framework and focuses on consumer insights gained from in-depth expert interviews, a focus group and a quantitative research survey, based on a quota sample of 200 South Africans. During the last decade Energy Drinks have been enthusiastically embraced by the sport- and party-loving South African nation. The South African Energy Drinks Market attracts foreign companies to enter the market, but most of the new product launches flop due to limited budgets and inconsistent marketing approaches.

About the Author:

Mag. Magdalena Meusburger, Mag. rer. soc. oec.: International Business Administration, major: International Marketing and Management & Entrepreneurship and Innovation, Vienna University of Economics and Business (Austria). Commercial Manager of Knox 4 Lox cc, Johannesburg (South Africa).

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