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Engineering Economics and Management for GTU (III and IV Common-2013 Course)

D.H. Patel,A.K. Adhikari,Dr Y.C. Joshi

ISBN 10: 9350998483 / ISBN 13: 9789350998489
Published by Technical Publications 0
New Condition: New Soft cover
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Introduction to economics; Definitions, Nature, Scope, Difference between microeconomics and macroeconomics. Theory of demand and supply; Meaning, Determinants, Law of demand, Law of supply, Equilibrium between demand and supply. Elasticity; Elasticity of demand, Price elasticity, Income elasticity, Cross elasticity. Theory of production : Production function, Meaning, Factors of production (meaning and characteristics of land, Labour, Capital and entrepreneur), Law of variable proportions and law of returns to scale. Cost; Meaning, Short run and long run cost, Fixed cost, Variable cost, Total cost, Average cost, Marginal cost, Opportunity cost. Break even analysis; Meaning, Explanation, Numerical. Markets; Meaning, Types of markets and their characteristics (Perfect competition, Monopoly, Monopolistic completion, Oligopoly). National income; Meaning, Stock and flow concept, NI at current price, NI at constant price, GNP, GDP, NNP, NDP, Personal income, Disposal income. Basic economic problems; Poverty-meaning, Absolute and relative poverty, Causes, Measures to reduce. Unemployment : Meaning, Types causes, Remedies. Inflation; Meaning, Types, Causes, Measures to control. Money; Meaning, Functions, Types, Monetary policy-meaning, Objectives, Tools, Fiscal policy-meaning, Objectives, Tools. Banking; Meaning, Types, Functions, Central bank - RBI; Its functions, Concepts; CRR, Bank rate, Repo rate, Reverse repo rate, SLR. Introduction to management; Definitions, Nature, Scope. Management and administration, Skill, Types and roles of managers. Management principles; Scientific principles, Administrative principles, Maslow?s hierarchy of needs theory. Functions of management; Planning, Organizing, Staffing, Directing, Controlling (Meaning, Nature and Importance) Organizational structures; Meaning, Principles of organization, Types-formal and informal, Line, Line and staff, Matrix, (explanation with merits and demerits), Span of control, Departmentalization. Introduction to marketing management; Marketing mix, Concepts of marketing, Demand forecasting and methods, Market segmentation. Introduction to finance management; Meaning, Scope, Sources, Functions. Introduction to production management; Definitions, Objectives, Functions, Plant layout-Types and factors affecting it, Plant location-Factors affecting it. Introduction to human resource management; Definitions, Objectives of manpower planning, Process sources of recruitment, Process of selection. Corporate social responsibility; Meaning, Importance. Business ethics; Meaning, Importance. Printed Pages: 272. Bookseller Inventory # 95655

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Bibliographic Details

Title: Engineering Economics and Management for GTU...

Publisher: Technical Publications 0

Binding: Softcover

Book Condition:New

Edition: First edition.

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