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Entrepreneurial Small Business (Second Edition)

Jerome Katz,Richard Green

ISBN 10: 0071332626 / ISBN 13: 9780071332620
Published by McGraw Hill Education, 2011
New Condition: New Soft cover
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Entrepreneurial Small Business provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. TABLE OF CONTENTS: Part One: Entrepreneurs, Ideas and Plans: The Basis of Small Business Chapter 1 Small Business: Its Opportunities and Rewards Chapter 2 Small Business Ethics: A Key to Long-Term Success Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility Appendix: A Sample Feasibility Study: Pet Elan Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7 Small Business Strategies: Imitation with a Twist Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly Appendix: Example Cover Letter and Resume Part 2 Marketing in the Small Business Chapter 9 Small Business Marketing: Product and Pricing Strategies Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market Chapter 11 Small Business Distribution and Location Chapter 12 Marketing Plans: Saying How You?ll Get Sales Appendix: A Marketing Plan: PizzMo Part 3 Cash, Accounting, and Finance in the Small Business Chapter 13 Small Business Accounting: Projecting and Evaluating Performance Chapter 14 Cash: Lifeblood of the Business Appendix: Completing a Bank Reconciliation Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts Chapter 16 Assets: Inventory and Operations Management Chapter 17 Small Business Protection: Risk Management and Insurance Appendix: Economic Order Quantity Appendix: Time Value of Money and Discounted Cash Flow Analysis Part 4 Management and Organization in the Small Business Chapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19 Human Resource Management: Small Business Considerations Chapter 20 Achieving Success in the Small Business Cases 1 Brothers Going Separate Ways or Not? 2 G & R Garden Center: Lawn Care Services Division 3 Real Estate Millionaires of Memphis 4 Big Business in a Small Rural City 5 The Ambitious College Kid Who Just Can?t Wait 6 The Grande General Store, Est. 1948 ? It?s Time to Sell 7 The Computer Guru: A One-Man Show or an Empire? 8 The Old Timer?s Woodstove Shop 9 The House of Wine ? Grand Opening 10 Saunders and Company, Inc., An International Entrepreneurial Enterprise 11 S & Z East Coast Importers 12 The Wallingford Bowling Center 13 Parker Mountain Products, Inc. 14 Nate Mower & Son, Residential Plumber(s) 15 The Landlords: Investments in Commercial Real Estate 16 Richard Harris and Harris Homes 17 The House of Wine (revisited) 18 Eli Associates: Professional Writers, Speakers, Consultants 19 Wayne Manor Comix 20 The Daughter of the Immigrant Printed Pages: 848. Bookseller Inventory # 70156

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Title: Entrepreneurial Small Business (Second ...

Publisher: McGraw Hill Education

Publication Date: 2011

Binding: Softcover

Book Condition:New

Edition: 2nd edition.

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Brand New International Paper-back Edition Same as per description, **Economy edition, May have been printed in Asia with cover stating Not for sale in US. Legal to use despite any disclaimer on cover. Save Money. Contact us for any queries. Best Customer Support! All Orders shipped with Tracking Number

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