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Entrepreneurship Management

Bholanath Dutta

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ISBN 10: 8174467408 / ISBN 13: 9788174467409
Published by Excel Books
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Entrepreneurship has emerged as a universally recognized phenomenon towards growth and development of any country all over the globe So this new subject is much significant and quite relevant in the context of the present socio-economic structure of the country The waves of globalisation in Indian economy have created an unprecedented stir in the business world This situation has led to evaluate the role of entrepreneurs In this light the features or functions of an entrepreneur or the attributes required for becoming a successful entrepreneur need to be discussed afresh In this regard the various theories propounded by the eminent economists become significant in view of their relevancy to the subject This book strives to raise the level of academic work in the field of entrepreneurship It provides an in-depth understanding of the key variables that play a significant role at various stages of the innovation process leading to successful commercialization of products and services The main focus of the book is on theory research and practice in the field of innovation management and entrepreneurship The role of the entrepreneur is addressed as an innovator who recognizes opportunities and converts them into marketable products and services through personal commitment financial resources and management skills; taking risk at different levels The author has selected a variety of chapters focusing on a wide range of topics including personal ethics family business project planning e-entrepreneurs marketing plan international entrepreneurship opportunities venture capital etc 472 pp. Bookseller Inventory # 92571

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Title: Entrepreneurship Management

Publisher: Excel Books

About this title

Synopsis:

Entrepreneurship has emerged as a universally recognised phenomenon towards growth and development of any country all over the globe. So, this new subject is much significant and quite relevant in the context of the present socio-economic structure of the country. The waves of globalisation in Indian economy have created an unprecedented stir in the business world. This situation has led to evaluate the role of entrepreneurs. In this light, the features or functions of an entrepreneur or the attributes required for becoming a successful entrepreneur need to be discussed afresh. In this regard, the various theories propounded by the eminent economists become significant in view of their relevancy to the subject. This book strives to raise the level of academic work in the field of entrepreneurship. It provides an indepth understanding of the key variables that play a significant role at various stages of the innovation process, leading to successful commercialisation of products and services. The main focus of the book is on theory, research and practice in the field of innovation, management and entrepreneurship. The role of the entrepreneur is addressed as an innovator who recognises opportunities and converts them into marketable products and services through personal commitment, financial resources and management skills; taking risk at different levels. The author has selected a variety of chapters focusing on a wide range of topics including personal ethics, family business, project planning, e-entrepreneurs, marketing plan, international entrepreneurship opportunities, venture capital, etc.

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