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Entrepreneurship

Rajeev Roy

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ISBN 10: 0198072635 / ISBN 13: 9780198072638
Published by Oxford University Press, 2011
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Contents Preface to the Second Edition Preface to the First Edition Section I Foundations 1 Understanding Entrepreneurship 2 Growth of a Business Idea 3 Intellectual Property 4 Family Business 5 Doing Business in India 6 Entrepreneurial Support Section II Mobilizing Resources 7 Buying a Business 8 Entrepreneurial Finance 9 Business Models 10 Making a Business Plan Section III Operations and Management 11 Managing Operations 12 Human Resource Management 13 Entrepreneurial Marketing 14 New Product Development 15 E-Business 16 Networking 17 Project Management Section IV Growth and Social Responsibilities 18 Growth 19 Exit Strategies 20 Social Responsibility 21 The Social Entrepreneur Case Studies Case Study 1 Darshan Enterprises Case Study 2 Mithailite Case Study 3 180s Case Study 4 Big Ones Case Study 5 AirAsia Case Study 6 Jumbo King Case Study 7 Sula Wines Bibliography IndexThe second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneursIt aims to familiarize readers with the ground realities of starting and managing their own businesses The book explains concepts based on original research and the author?s own experience in setting up and running entrepreneurial ventures The book discusses all aspects of starting a business It starts with the concept of idea generation intellectual property and the various issues related to doing business in India The section on mobilizing resources elaborates on sources of finance and business plans The day-to-day operations of an entrepreneurial enterprise such as marketing human resources project management etc have been discussed in detail The book also discuses growth and exit strategies. Bookseller Inventory # 98924

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Bibliographic Details

Title: Entrepreneurship

Publisher: Oxford University Press

Publication Date: 2011

Edition: Second Edition

About this title

Synopsis:


The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters.

Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.

The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.

About the Author:


Dr Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.

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