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Entry and Cooperative Strategies in International Business Expansion

Yadong Luo

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ISBN 10: 156720161X / ISBN 13: 9781567201611
Published by Praeger, 1999
New Condition: New Hardcover
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Title: Entry and Cooperative Strategies in ...

Publisher: Praeger

Publication Date: 1999

Binding: Hardcover

Book Condition:New

About this title


Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination.

The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.

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Provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion strategies.

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