Erfolgsfaktor Innovation (Herausforderungen an das Management, Band 12) (German and English Edition)

Published by Springer, 2005
ISBN 10: 3540245162 / ISBN 13: 9783540245162
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Innovationen stellen einen entscheidenden Erfolgsfaktor für eine gesamte Volkswirtschaft, eine Branche sowie für jedes Unternehmen dar. Innovationen können zunächst aus neuartigen Produkten, Marken oder Verfahrensinnovationen bestehen. Des Weiteren können sie in Form von Sozialinnovationen vorliegen. Auch neuartige Managementtechniken können gegeben sein.

In diesem Sammelband finden sich innovative Ansätze für alle Teilbereiche des betrieblichen Management. Die Beiträge stammen von Management-Spezialisten der GSBA Zürich aus Europa und den USA.

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Title: Erfolgsfaktor Innovation (Herausforderungen ...
Publisher: Springer
Publication Date: 2005
Book Condition: Very Good
Edition: 1st.

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