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Essence of International Business, The

Jim Taggart; Mike McDermott; James H. Tagart

1 ratings by Goodreads
ISBN 10: 0132880776 / ISBN 13: 9780132880770
Published by Prentice Hall PTR, 1993
Used Condition: Used: Good Soft cover
From Ergodebooks (RICHMOND, TX, U.S.A.)

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Bibliographic Details

Title: Essence of International Business, The

Publisher: Prentice Hall PTR

Publication Date: 1993

Binding: Paperback

Book Condition:Used: Good

About this title


A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.

From the Back Cover:

Demystifying buzz-words and jargon, this text provides a broad but economical look at the key aspects of international business strategy, and includes reviews of the latest contributions to this field. It covers the international business environment; marketing, technology, finance, operations, personnel, organization, subsidiary, and acquisition strategies; and the future of international business. For managers of business and industry.

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