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Essential Managers: Effective Public Relations

DK Publishing, Moi Ali

10 ratings by Goodreads
ISBN 10: 0789480085 / ISBN 13: 9780789480088
Published by DK ADULT, 2001
New Condition: New Soft cover
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Bibliographic Details

Title: Essential Managers: Effective Public ...

Publisher: DK ADULT

Publication Date: 2001

Binding: Paperback

Book Condition:New

About this title

Synopsis:

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

From the Back Cover:

  • Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
  • Clear text and illustrations cover every aspect of creating and monitoring media coverage
  • Simple checklists enable you to be fully prepared for presentations, events, and handling crises
  • Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples

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