Good condition, some are ex-library and can have markings. Bookseller Inventory #
Synopsis: Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.
Title: Essential Marketing Concepts and Frameworks,...
Publisher: Brightstar Media, Inc.
Publication Date: 2006
Book Condition: Good
Book Description Brightstar Media, Inc., 2006. Paperback. Condition: Used: Good. Seller Inventory # SONG0976306182