Essential Marketing Concepts and Frameworks, 2nd Edition

Chernev, Alexander

Published by Brightstar Media, Inc., 2006
ISBN 10: 0976306182 / ISBN 13: 9780976306184
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Synopsis: Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

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Title: Essential Marketing Concepts and Frameworks,...
Publisher: Brightstar Media, Inc.
Publication Date: 2006
Binding: Paperback
Book Condition: Good

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Alexander Chernev
Published by Brightstar Media, Inc. (2006)
ISBN 10: 0976306182 ISBN 13: 9780976306184
Used Paperback Quantity Available: 1

Book Description Brightstar Media, Inc., 2006. Paperback. Condition: Used: Good. Seller Inventory # SONG0976306182

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