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Essential Marketing Concepts and Frameworks, 3rd Edition

Chernev, Alexander

3 ratings by Goodreads
ISBN 10: 0979003938 / ISBN 13: 9780979003936
Published by Brightstar Media, Inc.
Used Condition: Good Soft cover
From Daisybooks (Salt Lake City, UT, U.S.A.)

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0979003938 good condition, pages are clean and free of markings, cover curls, light wear to corners and edges, ships same day or next. Bookseller Inventory # 174000021

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Bibliographic Details

Title: Essential Marketing Concepts and Frameworks,...

Publisher: Brightstar Media, Inc.

Binding: PAPERBACK

Book Condition:Good

About this title

Synopsis:

This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

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