Essentials of Business Communication, 5th Edition

Guffey, Mary Ellen

Published by South-Western Pub, Cincinnati, OH, 2001
ISBN 10: 0324013620 / ISBN 13: 9780324013627
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Has some markings and highlights, creases at corners of front cover. Binding is in very good condition, has stickers on spine and back cover. Quantity Available: 1. ISBN: 0324013620. ISBN/EAN: 9780324013627. Pictures of this item not already displayed here available upon request. Inventory No: 1560773967. Bookseller Inventory #

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Synopsis: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.

About the Author: A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

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Bibliographic Details

Title: Essentials of Business Communication, 5th ...
Publisher: South-Western Pub, Cincinnati, OH
Publication Date: 2001
Binding: Softcover
Book Condition: Good
Edition: 5th Edition.

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