Essentials Of Entrepreneurship And Small Business Management, Eighth Edition

Norman M. Scarborough & Jeffrey R. Cornwall

Published by Pearson, 2016
ISBN 10: 9332559988 / ISBN 13: 9789332559981
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Title: Essentials Of Entrepreneurship And Small ...
Publisher: Pearson
Publication Date: 2016
Binding: Soft cover
Book Condition: New

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Book Description Pearson Education 0. Softcover. Condition: New. 5th or later edition. Table of Content SECTION I The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur SECTION III Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-Commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow SECTION IV Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning for the Next Generation Printed Pages: 720. Seller Inventory # 108685

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