Stock Image

Essentials of Entrepreneurship and Small Business Management, Fifth Edition

Doug Wilson,Norman M. Scarborough,Thomas W. Zimmerer

0 ratings by Goodreads
ISBN 10: 8120339118 / ISBN 13: 9788120339118
Published by PHI Learning, 2009
New Condition: New Soft cover
From BookVistas (New Delhi, DELHI, India)

AbeBooks Seller Since November 24, 2010

Quantity Available: > 20

Buy New
Price: US$ 12.37 Convert Currency
Shipping: US$ 9.64 From India to U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects. Features : Separate chapters on "Forms of Business Ownership", "Franchising" and the "Entrepreneur" are added. A new feature "Hands on . How to" is added to make students understand how a concept can be put into practice. Sample business plan is included in the text with full details. Integration of Business Plan Pro exercises. Eleven brief cases covering various topics. New, attractive layout includes in-margin glossary and learning objectives. CONTENTS: SECTION I The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II Building the Business Plan: Beginning Considerations Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5 Forms of Business Ownership Chapter 6 Franchising and the Entrepreneur Chapter 7 Buying an Existing Business SECTION III Building the Business Plan: Marketing and Financial Considerations Chapter 8 Building a Powerful Marketing Plan Chapter 9 E-Commerce and the Entrepreneur Chapter 10 Pricing Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow SECTION IV Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Debt and Equity Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning for the Next Generation Printed Pages: 744. Bookseller Inventory # 11043

Ask Seller a Question

Bibliographic Details

Title: Essentials of Entrepreneurship and Small ...

Publisher: PHI Learning

Publication Date: 2009

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

About this title

Synopsis:

This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

All books are new. We accept payments by the following methods:

  1. Credit Card: Visa, MasterCard, or American Express.
  2. PayPal: sales@bookvistas.com
  3. Bank Draft or Banker's Cheque.
  4. Bank/Wire Transfer.

Cheques may be made payable to BookVistas.

Books are shipped by DHL, FedEx, Aramex, Registered Air Mail, or Registered SAL (Surface Air
Lifted).


Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

PayPal Bank Draft Bank/Wire Transfer