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Essentials of Marketing, 2nd Edition

Lamb, Charles W.; McDaniel, Carl Jr.; Hair, Joseph F.

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ISBN 10: 0324043767 / ISBN 13: 9780324043761
Published by South-Western, Mason, OH, 2000
Used Condition: Very Good Soft cover
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About this Item

Text has Minor marking, minor shelf and corner wear to cover Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0324043767. ISBN/EAN: 9780324043761. Pictures of this item not already displayed here available upon request. Inventory No: 1560802886. Bookseller Inventory # 1560802886

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Bibliographic Details

Title: Essentials of Marketing, 2nd Edition

Publisher: South-Western, Mason, OH

Publication Date: 2000

Binding: Softcover

Book Condition:Very Good

Edition: 2nd Edition.

About this title

Synopsis:

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

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