Stock Image
International Edition

Stock Image

Essentials of Marketing Research

Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush and David Ortinau

35 ratings by Goodreads
ISBN 10: 0071318372 / ISBN 13: 9780071318372
New Condition: Brand New
From store5559 (Park Ridge, IL, U.S.A.)

AbeBooks Seller Since December 1, 2006 Seller Rating 3-star rating

Quantity Available: 1

Buy New
Price: US$ 36.01 Convert Currency
Shipping: US$ 10.00 Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Brand New, 3 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 4807N

Ask Seller a Question

Bibliographic Details

Title: Essentials of Marketing Research

Book Condition:Brand New

Edition: International Edition

About this title

Synopsis:

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

About the Author:

Earned a B.A. in Economics and an M.A. and Ph.D. in Marketing at the University of Florida. He began his teaching career at the University of Mississippi and then moved to Louisiana State University in 1977. He continues to teach at LSU, where he is the Director of the Institute for Entrepreneurial Education and Family Business Studies, and where he holds the Alvin C. Copeland Endowed Chair of Franchising. He has acted as a management consultant and/or expert witness for a variety of industries and has served on the board of directors of numerous organizations. He has been an officer of for a long list of academic organizations and he is a Past President and Chairman of the Board of Governors of the Academy of Marketing Science. He has been a regular contributor and reviewer, and occasionally a member of the editorial board, for such publications as The Journal of Marketing Research, The Journal of Business Research, and Marketing Education Review. The list of this scholarly publications runs to a dozen pages. Mary W. Celsi is a Professor of Marketing at California State University, Long Beach. She has published research in several top journals, including Journal of Marketing, Journal of Consumer Research, Journal of Retailing, California Management Review, and Journal of the Academy of Marketing Science. She has expertise in qualitative and quantitative research methods. Her publications span a wide range of interests, from internal marketing to digital marketing and consumer culture theory. Her research has been cited more than 5,000 times in scholarly publications. Earned a B.A. in Psychology and Economic history from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University. He began his teaching career at the University of South Florida, moved first to the University of Mississippi, and then to The University of Memphis, where he has taught since 1993. He was chairman of the committee on Grants and Research for the Fogleman College of Business from 1991-1997 and Director of the Ph.D. Program at Memphis from 1995-1997. He has been a consultant for a wide range of corporations and institutes, as well as for the U.S. Department of Defense. He is the coauthor of Retailing for the 21st Century (Houghton-Mifflin, 1993) and a coeditor of Advances in Marketing (LSU Press, 1994). He is a regular contributor to such academic publications as Journal of Advertising, Journal of Consumer Marketing, Journal of Marketing Education, Journal of Direct Marketing, Journal of Health Care Marketing, and Marketing Education Review. Earned a B.S. in Management from Southern Illinois University-Carbondale, an M.A. in Business Administration from Illinois State University, and a Ph.D. in Marketing from Louisiana State University. He began his teaching career at the University of South Florida, where he continues to win awards both for outstanding research and for outstanding teaching. He has a wide range of research interests-from attitude formation and perceptual differences in services marketing to interactive electronic marketing technologies and their impact on information research problems. He consults for a variety of corporations and small businesses, with specialties in customer satisfaction, customer service quality, customer service value, retail loyalty, and image. He continues to serve as a member of the editorial review board for Journal of Academy of Marketing Science and was coeditor of Marketing: Moving Toward the 21st Century (SMA Press, 1996).

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

WE TAKE GREAT CARE IN ENSURING THAT THE DETAILS OF THE BOOK ARE CORRECTLY AND ACCURATELY STATED. BUYERS ARE ENCOURAGED TO READ VERY CAREFULLY BEFORE BUYING.


Shipping Terms:

1.THE BOOK WILL BE SHIPPED FROM WORLDWIDE LOCATIONS VIA DHL EXPRESS OR UPS PRIORITY. NORMALLY IT TAKE 3-5 BUSINESS DAYS TO ARRIVE AT YOUR PLACE.

  1. NORMALLY IT TAKES 24-48 HOURS TO PROCESS YOUR ORDER.
  2. ALL BOOKS ARE BRAND NEW AND SHRINKWRAPPED
  3. PLEASE BUY ONLY AFTER YOU HAVE READ AND AGREED TO EVERYTHING STATED IN THE SELLER DESCRIPTION.
    ***P.O. box Please provide phone number.***

Contact : Angkana Bhutton
Address : 832 Wilkinson Pkwy
ParkRidge, IL 60068
Email : supers_tore@yahoo.com
Phone : +1 9172008831

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express