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Essentials of Public Relations

Wilcox, Dennis L., Phillip H. Ault, Warren K. Agee, and Glen T. Cameron

4 ratings by Goodreads
ISBN 10: 0321082311 / ISBN 13: 9780321082312
Published by Addison-Wesley Educational Publishers Inc., New York, New York, U.S.A., 2001
Used Condition: Very Good Soft cover
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About this Item

"With excellent coverage of all the major topics, this condensed version of the best-selling PUBLIC RELATIONS STRATEGIES & TACTICS prepares students to practice public relations effectively and ethically in today's global society, The ESSENTIALS version retains the same winning features that have made the comprehensive version version such a success." This book has 470 pages and is illustrated throughout. The text contains several dozen pages with yellow/green highlighting, in NO way effecting the readability of the text. Bookseller Inventory # 025851

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Bibliographic Details

Title: Essentials of Public Relations

Publisher: Addison-Wesley Educational Publishers Inc., New York, New York, U.S.A.

Publication Date: 2001

Binding: Pictorial Softcover

Book Condition:Very Good

Edition: First Edition {Third Printing}

About this title


This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.

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