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Essentials of Social Research

Amy Dan,Linda Kalof,Thomas Dietz

ISBN 10: 0071074279 / ISBN 13: 9780071074278
Published by McGraw Hill Education, 2010
New Condition: New Soft cover
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What is meant by `the scientific method?? ? How do I go about collecting data? ? Should I use qualitative methods, quantitative methods, or both? Essentials of Social Research is an introductory text designed to provide straightforward, clear answers to the key questions students have about research methods. Written for those with no prior background in social research methodology, it covers the fundamentals of social research, including: types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and the assessment of research findings. In addition, this handy guide: ? Offers ongoing exercises to illustrate the text material ? Covers basic critical thinking skills ? Emphasizes the complementary contributions of quantitative and qualitative methods ? Provides examples of research from published literature Essentials of Social Research is key reading for all undergraduate social scientists undertaking research. Table of contents 1. Foundations 2. The discourse of science 3. Basic logic of quantitative inquiry 4. Basic logic of qualitative inquiry 5. Collecting the data 6. Assessing the findings 7. Exercises using research from the published literature Appendix. Ongoing research examples Printed Pages: 240. Bookseller Inventory # 20649

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Title: Essentials of Social Research

Publisher: McGraw Hill Education

Publication Date: 2010

Binding: Softcover

Book Condition:New

Edition: First edition.

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