�Qu� significa �ser un geek�? Los geeks utilizan su insaciable curiosidad y su amor por la innovaci�n para afrontar el reto de crear mejores productos y empresas; no temen abordar grandes problemas y aplicar soluciones poco convencionales, y no les preocupa seguir la corriente.

En esta obra, Andrew McAfee expone c�mo los geeks han creado una nueva cultura basada en cuatro normas: velocidad, autonom�a, ciencia y apertura. Este enfoque se inclina por los argumentos y rechaza cualquier burocracia; no est� supeditado a la planificaci�n y sus partidarios no temen fracasar, desafiar a sus superiores o demostrar que se han equivocado. Al principio puede parecer extra�o. Pero cuando las cuatro normas se ponen en marcha, emerge una cultura libre, �gil, igualitaria, basada en evidencias, argumentativa y aut�noma. �Por qu� el m�todo geek funciona tan bien? McAfee proporciona una original respuesta: porque aprovecha nuestra incre�ble capacidad de cooperar estrechamente y aprender con rapidez.

Combinando teor�a de la gesti�n, estrategia competitiva, ciencia de la evoluci�n, psicolog�a y antropolog�a cultural, as� como historias que ejemplifican el estilo geek en acci�n, McAfee ofrece una nueva manera de observar el mundo, as� como herramientas para aprovechar las grandes oportunidades del presente y del futuro.

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