European Business

Johnson, Debra

ISBN 10: 0415617170 / ISBN 13: 9780415617178

Published by Routledge, 2015

About this Item

Like New.

Seller Inventory # ERICA77304156171706

Bibliographic Details

• Title: European Business
• Publisher: Routledge
• Publication Date: 2015
• Language: English
• ISBN 10: 0415617170
• ISBN 13: 9780415617178
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Like New
• Book Type: book

About this title

Synopsis

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.

Key features of the new edition include:

• assessments of how individual member states affect the integration process and bring diversity to European business;
• new material on the links between Europe and the World’s other main regions, including emerging economies;
• new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.

The book retains popular pedagogical features to help students make sense of a confusing and complex environment.

A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

About the Author

Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.

Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.