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Event Management & Public Relations

Savita Mohan

ISBN 10: 9380995202 / ISBN 13: 9789380995205
Published by Enkay Publishing House, 2012
New Condition: New Hardcover
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In the last couple of decades there has been enormous growth in the event management business. Event Management is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies. For any business meeting or social occasion you can think up, an event management team can be called in to organise it. The range of events that an event management business can supply is quite impressive. Most business contact an event management team because their expertise in the field should be second to none. Planning an event is a time consuming, stressful and costly affair. Event Management teams have contacts within their field in order to obtain the best price quotes and the most reliable service. Each Event Management System is custom configured based on client`s requirements. These systems are used successfully to manage large and small events by agencies and in-house event management teams. Table Of Contents Preface Introduction Event marketing: measuring an experience Importance of event of correlation and automation Proactive corporate management and the dynamics of public relations Event management: A CA service management Using real time Strategic change for strategy implementation Representing PR in the marketing mix A study on public relations variables in marketing mix modeling The conundrum of public relations versus marketing The role of public relations in management Incorporating sustainability in meetings and event management The employability prospects of graduates in event management Political public relations: spin, persuasion or relationship building Library public relations: new opportunities in a growing field Event Management services Towards an international event management body knowledge Bibliography Index Printed Pages: 256. Bookseller Inventory # 55134

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Bibliographic Details

Title: Event Management & Public Relations

Publisher: Enkay Publishing House

Publication Date: 2012

Binding: Hardcover

Book Condition:New

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