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Event Marketing and Management

Sanjaya Singh Gaur and Sanjay V Saggere

ISBN 10: 8125910387 / ISBN 13: 9788125910381
Published by Vikas Pub
Used Condition: As New Soft cover
From Vedams eBooks (P) Ltd (New Delhi, India)

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Contents: Preface. I. Introduction to events: 1. What are events. 2. Why events. 3. Key elements of events. II. Event marketing: 4. Understanding the event market. 5. Concept of product in events. 6. Concept of pricing in events. 7. Concept of promotion in events. III. Event management: 8. Event management. 9. Strategic market planning. 10. Strategic alternatives for growth. 11. Evaluation of event performance. Appendices. References. Index. "This remarkable book targets the event professional as well as the novice in highlighting the efforts needed to conduct an event of any nature. India-centric in its focus, the book also has a plethora of international examples aimed at providing an indepth understanding of events as a strategic communication tool at the generic level."No. 30791 243 pp. Bookseller Inventory # 46653

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Title: Event Marketing and Management

Publisher: Vikas Pub

Binding: Paperback

Book Condition:As New

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