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Events Feasibility and Development

O'Toole, William

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ISBN 10: 0750666404 / ISBN 13: 9780750666404
Published by Taylor & Francis Ltd
New Condition: New Soft cover
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About this Item

Answers two fundamental questions faced by various events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?' Series: Events Management. Num Pages: 360 pages, Illustrations. BIC Classification: KNS. Category: (U) Tertiary Education (US: College). Dimension: 232 x 188 x 20. Weight in Grams: 696. . 2011. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780750666404

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Bibliographic Details

Title: Events Feasibility and Development

Publisher: Taylor & Francis Ltd

Binding: Soft cover

Book Condition:New

About this title


Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies.

With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and Development: From Strategy to Operations looks at issues such as:

  • the process of creating a feasibility study
  • events forecasting models, asses management and cost/benefit analysis
  • event strategies and the development of the event portfolio
  • types of events (exhibitions, sports, festivals) and their benefits and returns
  • project management tools and process mapping event management.

The author's companion website – – contains videos, colour photos and a list of related resources. The author has also created a course to go alongside this textbook which can be found here: This edition is also supported by an online lecturer's resource.

About the Author:

William O'Toole is an international events development specialist. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.

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