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The Evolution of Media

Michael A. Noll

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ISBN 10: 0742554813 / ISBN 13: 9780742554818
Published by Rowman & Littlefield Publishers
New Condition: New Hardcover
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About this Item

214 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass mediaradio, television, and printand interpersonal mediatelephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780742554818

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Bibliographic Details

Title: The Evolution of Media

Publisher: Rowman & Littlefield Publishers

Binding: Hardcover

Book Condition:New

Book Type: Hardcover

About this title

Synopsis:

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

About the Author:

A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.

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