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Experience the Message: How Experiential Marketing Is Changing the Brand World {FIRST EDITION}

Lenderman, Max

13 ratings by Goodreads
ISBN 10: 0786715367 / ISBN 13: 9780786715367
Published by Carroll & Graf Publishers, Inc., New York, New York, U.S.A., 2006
Condition: Fine Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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About this Item

"One of today's megatrends is the move toward an Experience Economy. Max Lenderman's new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. EXPERIENCE THE MESSAGE is a must read for thoughtful marketing executives." {Karl Moore}. This book has 324 pages. The book is a SIGNED AND DATED copy from the author, Max Lenderman. Bookseller Inventory # 053503

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Bibliographic Details

Title: Experience the Message: How Experiential ...

Publisher: Carroll & Graf Publishers, Inc., New York, New York, U.S.A.

Publication Date: 2006

Binding: Hard Cover

Book Condition:Fine

Dust Jacket Condition: Fine

Signed: Signed by Author

Edition: First Edition {First Printing}

About this title

Synopsis:

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand—its essence and its benefits—to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

About the Author:

Max Lenderman
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.

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