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Exploring International Business Environments

Sullivan, Jeremiah J.

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ISBN 10: 053682648X / ISBN 13: 9780536826480
Published by Pearson Custom Publishing
Used Condition: Good Soft cover
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Title: Exploring International Business ...

Publisher: Pearson Custom Publishing


Book Condition:Good

About this title


Exploring International Business Environments offers practical insights on the managerial implications and challenges of international business. In addition to describing the impact of political economy on trading systems, the author also shows how company strategies and managerial behaviors are influenced by political economy. In every chapter, a number of exhibits are presented which cover the day to day activities of managers of international firms and the nitty-gritty business environments in which they operate. Each chapter begins and ends with a case illustrating topics covered in the chapter and highlighting problems in international business which students can grapple. Many of the cases show real managers and workers in action and invite students to put themselves in the shoes of people in the cases. Exploring International Business Environments takes a modern approach to textbook writing in emphasizing full learning rather than simple informing and memorization. The content is presented first, so that students become aware of important issues, topics, environment, and actors within environments. Second, an analytical framework is presented (country analysis, market analysis, strategic planning, business planning) which reflects the actual functions of international managers so that readers can build a coherent understanding of what they are reading. Finally, the presentation of managerial challenges gives students a chance to apply their awareness, knowledge, and understanding of international business decisions.

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